Careers

Director of Marketing & Communications

POSITION:          Director of Marketing & Communications

TYPE:                   Full-time, exempt, on-site

SCHEDULE:         40 hours per week, some evenings and weekends required

REPORTS TO:    Executive Director

GENERAL

The Colonial Theatre seeks a collaborative and community-oriented Director of Marketing & Communications. This role will oversee, strategize, design, and implement The Colonial’s marketing, communications, and public relations strategies while working closely with the Executive Director and programming staff. This includes designing, overseeing, and implementing The Colonial’s digital and print advertising as well as promotional strategies and partnerships. Additionally, the Director of Marketing & Communications will steer the development of a cohesive marketing strategy for The Colonial, develop materials for programs and live shows, advancement programs, collateral materials, and present innovative ideas to achieve our mission/goals and ensure brand consistency.

RESPONSIBILITIES

Marketing Strategy

• Develop, manage, execute, and track the success of a holistic marketing and communications strategy for The Colonial Theatre, in collaboration with the Executive Director.
• Strategize, develop, manage, and optimize performance of marketing and advertising campaigns across various channels, including search engines, social media, local media, email, print advertising, etc.
• Facilitate weekly marketing strategy meetings during programming season or project-based marketing meetings as needed.
• Assist the Executive Director in developing an annual marketing and communications budget.

Communications & Public Relations

• Create engaging and persuasive copy for social media, web landing pages, and email campaigns in collaboration with the Executive Director and programming staff.
• Plan, manage, and execute strategic email campaigns, including developing audience segmentation and performance indicators.
• Develop public relations initiatives, including drafting and distributing press releases on behalf of The Colonial Theatre.
• Represent The Colonial Theatre at public events, and develop strong relationships within the local community.
• Attend and provide support for Colonial events when possible and requested.

Digital & Social Media

• Analyze, plan, and execute social media strategy, including scheduling and managing daily posts, identifying strategic opportunities, recommending improvements, and communicating with followers on Facebook and Instagram.
• Plan, manage, and execute timely webpage updates for event pages, advancement campaigns, and institutional storytelling (blogs, press releases, etc.), in collaboration with the Executive Director and programming staff.
• Communicate with web developers and hosting service as needed, and incorporating new site tools and improvements as they are released.

Print & Digital Asset Development

• Project manage and collaborate with graphic designer and the broader team to produce visually appealing digital and print assets for marketing efforts, in keeping with brand visual identity and artist requirements per the Director of Programming.
• Coordinate distribution of event posters and other advertisements.
• Collaborate with the Executive Director on creative ways to manage advertising income via season brochures and monthly calendars, and identify new opportunities for generating advertising income.
• Coordinate photography and videography for events and institutional storytelling (strong preference for someone who can attend events in-person).

Marketing Analysis

• Track key performance indicators (audience composition, click throughs to ticketing or donations, program strengths/weaknesses, ticket sales, attendance, etc.).
• Research trends in marketing and the arts, and inform management of changes that are relevant to the company’s marketing activities.
• Report to the Executive Director, and when requested, the Board of Directors to give updates on programming
• Create reports on growth and analytics of marketing campaigns.
• Create an analytical year-end summary report, including strengths, weaknesses, and opportunities for future strategies.

Candidates who do not fulfill every qualification but possess transferrable skills and an excellent ability to learn and pick up new skills are encouraged to apply.

QUALIFICATIONS

5+ years of experience in marketing, communications, and digital media required. Advanced degrees may count toward experience. Experience in the arts and culture sector preferred. To be successful in this role, applicant should also have:

• Excellent copywriting skills, time management, creativity, and ability to work independently
• Proven experience in community engagement and relationship-building
• Excellent marketing strategy, analytics, and campaign management across various digital and print channels.
• Strong social media marketing and management skills (familiarity with Meta suite, analytics tools such as Google Analytics and/or Facebook Insights, etc.)
• Strong webpage and marketing email management and analytics skills (e.g. WordPress, Mailchimp)
• Proficiency with content and advertising management systems (e.g. Google Ads, Facebook Ad Manager, Meta Business Suite)
• Familiarity with graphic design practices (experience with Adobe Suite and/or Canva a plus)
• Familiarity with Microsoft Office, Dropbox, Google Suite or similar co-working tools.
• Proven experience with database management systems (e.g. ticketing, POS, and/or CRMs)
• Collaborative spirit, openness, sense of humor, ability to collaborate with a cross-functional team, passion for The Colonial’s mission, and ability to inspire others to participate are all appreciated
• Reliable transportation

Candidates who do not fulfill every qualification but possess transferrable skills and an excellent ability to learn and pick up new skills are encouraged to apply.

COMPENSATION

$50,000-$60,000 annual salary commensurate with experience. Our benefits package includes flextime, sick and vacation time, health insurance stipend, retirement benefit, and professional development. As a strategic planning priority, The Colonial is dedicated to further developing employee compensation packages over the next three years. We are seeking a strong, skilled partner who will grow the role.

HOW TO APPLY

Please submit a resume and cover letter describing interest to careers@bethlehemcolonial.org with the subject line “Director of Marketing & Communications Position.” Applications will be considered on a rolling basis. Not all candidates will be invited to interview. Those who are invited will be asked to provide 3 professional references and a writing/work sample.

No phone calls please.

All communications are confidential.

The Colonial Theatre welcomes, values, and celebrates diversity. The Colonial Theatre is strongly committed to promoting race, gender, ability, and class equity throughout the organization. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. The Colonial Theatre encourages applications from all qualified candidates.